X (formerly Twitter) is planning to introduce in-timeline trading for both cryptocurrencies and stocks, according to comments from the company’s head of product. The feature set centers on ‘Smart Cashtags’—interactive ticker symbols inside posts that would allow users to place trades without leaving the app.

Why it matters

If implemented, this would be one of the clearest attempts yet to merge social media distribution with direct retail trading rails. For crypto markets, embedding trading prompts directly into feeds could increase retail engagement, amplify narrative-driven volatility, and raise fresh questions about market manipulation safeguards, disclosures, and supervision.

Key details

- X plans to let users interact with ticker symbols in posts and execute trades within the app.

- The company is also preparing an external beta of its payments product, X Money, after internal testing.

- Musk has long signaled an ‘everything app’ vision combining messaging, payments, and financial services.

- Musk-linked companies have crypto exposure (notably Tesla’s Bitcoin holdings) and he has publicly supported Dogecoin in the past.

What to watch

Regulators and app stores will likely scrutinize how X handles KYC/AML, custody, and investor protection, as well as how it manages spam, pump-and-dump dynamics, and conflicts of interest. The rollout timeline and any partner brokerage/exchange relationships will be key to judging execution risk.

Source: CoinDesk